One more reason to eat chocolate!

It has recently been discovered by researchers in Belgium that the enticing smell of chocolate inspired bookstore shoppers to shop a bit longer. According to an article in the Journal of Environmental Psychology, the team of researchers conducted a 10-day experiment and found that retailers "can make use of pleasant ambient scents to improve the store environment, leading consumers to explore the store.... customers were 2.22 times more likely to closely examine multiple books when the chocolate scent was present in the store, compared with the control condition."